Most people assume the entry price for The Row sits somewhere north of three thousand dollars. That is where the coverage lives, because the Margaux and the Marlo photograph well and resell loudly. In practice the floor is a great deal lower. Going by observed 2026 market prices, the line opens at $590, and there is a genuine shelf of the row bags between that number and $1,500 — current catalogue, not outlet stock and not archive. At this level you surrender size and, usually, material weight, while keeping the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. This guide lays out that shelf plainly, names the observed prices, and says where it stops being good value.
The sub-$1,500 group is not a diffusion line or a separate label, which is the first thing worth understanding. Every one of them is a catalogue piece sold alongside the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. The trade-off is almost entirely one of scale and material rather than of standards. At this price the current line-up holds no large structured calfskin bag at all; every option is either physically smaller or built in one of the house’s lighter materials. That is an honest exchange rather than a compromise, which is exactly why this shelf is the usual starting point for anyone new to the row fashion vocabulary. The shelf is correspondingly shallow — step over $1,500 and prices move up sharply through the Park Totes and the Bourse Clutch into the main range.
Here is the shelf as observed in 2026, listed from the cheapest entry upward. Each figure is a market observation and not an official tariff, because the brand publishes no master price list and stockists differ. Sizes and colourways come in and out of stock, so a model listed here can be temporarily unavailable without leaving the line. Two entries carry a second price because another size has the row bag tan tote bags been observed at that figure. If you find something dramatically below these numbers, read it as a warning sign and not a discount; that logic covers every listing of the row for sale you encounter secondhand. If function matters more to you than budget, read the right-hand column first.
| Bag | Observed price, 2026 | Shape |
|---|---|---|
| Double Travel Wallet | $590 | A flat wallet, and the cheapest way into the brand |
| Boone Tote | $900 | Light tote, smaller size |
| Cecily Mini Tote | $950 | Mini tote, meant for the hand |
| Ray Pouch | $950 / $1,100 | Zip pouch in two observed sizes |
| Large Boone Tote | $950 | The bigger Boone body |
| Travel Pouch | $990 | Flat case for travel |
| Sally | $1,000 | A small bag, and the first four-figure step |
| 90’s Bag | $1,090 | Soft shoulder bag, signature silhouette |
| Brian Tote | $1,100 / $1,200 | Tote in two observed sizes |
| Mini Barn Tote | $1,200 | Tote in compact form |
| N/S Park Crossbody | $1,290 | The Park family’s crossbody |
| Lori | $1,350 | Shoulder bag |
| Rene Crossbody | $1,350 | Crossbody bag |
| Half Moon | $1,390 | The crescent shoulder bag, official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | Compact clutch, structured |
| Idaho | $1,420 | A top handle; the XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | Shoulder cut of the 90’s silhouette |
Half of this shelf is pouches, wallets and mini formats, which makes the useful question which entries actually function as a daily handbag. On the observed line-up, three answers stand out. The Half Moon at $1,390 is the strongest, because it is a signature silhouette rather than a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a figure worth quoting carefully, since published measurements conflict between sources. Through a stockist, a leather variant of the same bag has been observed at $1,690, which demonstrates how fast the material step moves you off this shelf. The 90’s Bag at $1,090 is the other genuine handbag at entry level, and it carries one of the four silhouettes that anchor the whole catalogue. The Brian totes at $1,100 and $1,200, along with the Boone pair at $900 and $950, handle the carry-everything role for less money, if a tote works for you.
Wanting the construction rather than the silhouette is a legitimate reason to start at the very bottom of the range. The Double Travel Wallet at $590 puts the leather, the stitching and the edge finishing in your hand for the least money the brand asks for anything. The Ray Pouch at $950 and the Travel Pouch at $990 perform the same job with a little more presence, and both sit inside larger bags comfortably. At $1,000 and $950 respectively, Sally and the Cecily Mini Tote sit where a small object starts behaving like a bag. None of these passes for a Margaux, and none has the resale profile that the signature shapes have. Their real value is direct experience of the material standard before committing four or five thousand dollars to a row bag you have only seen photographed.
It is worth knowing what the money funds under $1,500, since the answer is not the same as at the top of the range. The construction standards do not change: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. What does change is the quantity and grade of material, and the amount of hand-finishing a smaller panel requires. That explains how a pouch and a large structured top-handle can come out of the same workshop discipline and sit four thousand dollars apart. Listed below are the practical consequences for a first purchase. None of them is a deal-breaker; they are simply what the entry shelf is.
Resale is why many buyers look at this brand in the first place, so it deserves a straight answer rather than a sales pitch. According to the Rebag CLAIR 2025 report, The Row reached 97% brand-level value retention, entering the top tier for the first time and sitting behind only Telfar, Hermes and Goyard. Beneath the brand number sit the Half Moon shoulder at 106% retention and the N/S Park Tote at 146%, the strongest performer in the line. A separate signal concerns the 90’s Bag, flagged as a riser on reported eBay search volume up around 55% year on year as of April 2025. Every one of those figures is observed market behaviour and not investment advice, and the effect is narrow: black and neutral calfskin in the signature silhouettes holds value, while canvas, nylon, sisal and seasonal colours discount. That places two of the strongest performers on record on or near this shelf, an unusual thing for an entry tier.
For anyone approaching the range for the first time, sequence matters more than budget. Buying the cheapest thing available and concluding the brand is overpriced is the classic mistake, given that a $590 wallet cannot demonstrate what a structured bag does. A better route begins with function, tests the silhouette against your actual carry, and only then looks at the number. Buying new from the brand’s own store or an established multi-brand retailer takes authentication risk off the table, and that is worth something at this price. If you buy secondhand, stay with the platforms that authenticate in hand and be sceptical of anything far below the figures above. The order below tends to produce the fewest regrets among first-time buyers of row handbags.
